Delivering The Future The Meadow Way
We recently had a brand overhaul, with a fresh new look and ethos to reflect our ambition and business direction. As part of the rebrand exercise, we are now simply known as ‘Meadow’ and this comprises of five business units: Meadow Milk, Meadow Fresh, Meadow Plant, Meadow Fats & Meadow Confectionery.
The new brand proposition and values have been co-created with the wider Meadow team and customers, and sustainability has been placed at the heart of the brand refresh, which has encompassed a new logo and branding, website, and strapline, along with new values and mission statement.
Accompanying our new branding, we will operate under our four core values: we think big, we get it done, we support each other and we do the right thing. These values highlight our role in supplying the value-added ingredients in many household brands and our capabilities in supplying leading food manufacturers with sustainable dairy, confectionery, and plant-based ingredients.
The rebrand comes following the appointment of our new CEO, Raj Tugnait, who joined us in April from Sysco Specialty Group. Raj boasts more than three decades of senior experience in the food sector and has been the key driver of Meadow’s future plans.
While Meadow has always valued sustainability, the business will now take this to the next level with our new mission statement “Making sustainable ingredients easy for our customers.” This involves utilising new technology so its customers can better manage the carbon emissions of their products right down to the SKU level and partnering with leading academic institutions to discover science-based solutions to the company’s biggest environmental and supply challenges.
Our new vision will also see us continuing to work closely with farmers to achieve a 10% reduction in emissions per litre of milk by 2025. The business also aims for its ingredients to be 100% responsibly sourced by the same year. You can read more about our sustainability journey and plans for the future here.
Raj says: “Meadow has grown significantly and successfully in recent years but now is the time to press the accelerator on further sustainable growth. It’s a truly exciting time for both our teams, customers and suppliers as we navigate a new growth chapter for the business.
”We have big growth plans and sustainability is at the centre of this. Our ambition is to provide the lowest carbon footprint and the most sustainable dairy and non-dairy ingredients to the world’s best companies. We will do that by being environmentally responsible, creating resilient supply chains and leading the sector through solution focused innovation.”